Case Study: Rockers vs Mods
Overview:
Gangs of mods and rockers fighting in 1964 sparked a moral panic about British youths, and the two groups were seen as folk devils. The rockers adopted a macho biker gang image, wearing clothes such as black leather jackets. The mods adopted a pose of scooter-driving sophistication, wearing suits and other cleancut outfits. By late 1966, the two subcultures had faded from public view and media attention, in recent years much more cordial events commemorating these riots have been held throughout Great Britain and the U.S.
Event:
This will be the Ninth Rockers vs. Mods event in Dallas. Attendance and media coverage has grown exponentially each year with 2014 boasting 350 bikes & scooter registered, 20 sponsors and too many spectators to count. We anticipate 2015 to be the break-out year solidifying Rockers vs Mods as a premier event for European Motorcycle and Italian Scooter Enthusiasts in the Southwest.
Sponsor Engagement:
In addition to the traditional event setup, we have designed the entire main event this year to feature Triumph Motorcycles and Vespa USA as co-sponsors of this event. We’ve reached out to House of Blues Dallas to host the main event and various other local support locations to flesh out the schedule.
Press Coverage:
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